09 October 2010

Perth Mint Blog

Perth Mint has launched an online bullion selling website and to go with it a corporate blog. After 2.5 years of blogging privately I'm finally going to be able to go legit!

The change in role means I will have more time to put into posts and be able to formally draw on our internal data. I'll keep this blog up for posts that aren't suitable for a corporate blog. For the moment I'll be dual posting as it is a soft launch before they go for a proper launch and marketing campaign. What I'm aiming to cover with the corporate blog can be found here and is pretty much the same as what I've tried to do with this blog.


  1. Hi Bron,

    The website upgrade and new blog look very slick.

    In regard to online sales, does this affect your dealer network?

  2. I don't think there is going to be a massive impact. The objective is to grow the market rather than take market share from its own dealers.

    For example, the Mint will stick to its published price list and will get involved in price cutting to get business, as occurs between dealers now.

  3. In that previous comment, meant to say "will NOT get involved in price cutting".

    Perth Mint will not be undercutting its own dealers. People looking for bargins and haggling will be best off dealing directly with bullion dealers.

  4. nice changes at asx from ZAUWBA to PMGOLD. I'm a a buyer of ZAUWBA over GOLD because of concern that they might might be the same as the american gld which is paper gold

    Do you guys have any plans of introducing PMAG for silver?

  5. I'm glad you like the proposed changes, please send your vote in so we can get them through.

    We don't have any plans to do a silver one at this time.

  6. Must I send in the vote? If 10% of shareholders send in the vote and 80% vote yes, it will still pass right?

  7. Yes you are right, but it is possible that those against are more likely to send in a No vote. You should be able to vote online as well. If you can vote that would be good.